AYR SPONSORSHIP OPPORTUNITIES

AYR Overview

Founded in 2012, Atlanta Youth Rugby (AYR) is a 501(c)3 non-profit organization dedicated to building character and athleticism while fostering sportsmanship and community in a fun, safe and inclusive atmosphere.

Rugby, the newest Olympic sport, is also one of the fastest growing scholarship sports in America.   All body types can have a role, and rugby develops conditioning and unselfish teamwork like no other game.  Atlanta’s rapidly expanding community includes active adult amateur leagues, the premiere regional rugby program at Life University, and our new professional team, the Atlanta Rhinos.  

Atlanta Youth Rugby, in association with USA Rugby, is a key foundation and pipeline for our city and region.  USA Rugby is the national governing body for the sport of rugby in America, and a Full Sport Member of the United States Olympic Committee and the International Rugby Board.  Your support will pay excellent dividends as we grow the sport over the next several years.

Demographics

In just its 5th year, the AYR core program already represents many different areas of Atlanta, resulting in widespread exposure for your brand.  Current neighborhood representation is as follows:

 

Including our after-school programs, which are in still more zip codes all over south Atlanta, approximately 5000 families and extended family members are in the AYR community, which is  growing every year. Including our core supporters, such as Life U, Rugby Georgia, Atlanta adult recreational rugby teams and OTP leagues, we reach approximately 50,000 people. Additionally, our affiliation with the Centers of Hope, YMCA, WINGS, the Ascent Project and other programs offers tremendous opportunities both to increase player numbers and also, through their different Atlanta locations, a vehicle to expand the game of rugby to Atlanta’s youth.  The development of these community programs is a key objective for AYR.

Sponsorship Benefits

Becoming a sponsor of AYR will provide you with a number of specific benefits, including numerous opportunities to promote your business and increase your visibility throughout the many neighborhoods we serve.

  • AYR website and Social Media presence.  AYR’s website (www.atlantayouthrugby.com) is our main recruitment tool and communications hub.  It is continuously updated and upgraded as the club grows along with visitors to the site.  We also have an active social media campaign including paid search on Google, a Facebook page, YouTube channel, and a Twitter account to drive more traffic to the site and to our club.

  • E-newsletters.  AYR sends a series of notifications throughout the year – mostly during the fall and winter seasons, and several times in the offseason for our roughly bi-monthly ‘Play Days’ that invite both AYR families and newcomers to try out the game.

  • AYR t-shirt.  We provide each player an AYR t-shirt featuring sponsors’ logos.

  • AYR Banquet.  We have an annual banquet, where sponsors’ logos are displayed on the program and onsite, and sponsors in attendance are recognized.

Sponsorship Packages

AYR has two basic sponsorship packages for the 2017-2018 year (begins/ends August 1st) with specifics below.  We are very open to additional ideas to promote your business!

PREMIERE Package $2500/year

  • Premiere sponsor logo placement on AYR home page
  • Rotating banner on AYR home page
  • Premiere sponsor logo, description and link on Sponsors page of AYR site
  • Profile on AYR Facebook post and site
  • Large logo and link ongoing email campaigns (MailChimp)
  • Large logo on AYR banner displayed at games and AYR Banquet, speaking role at latter
  • Booths and specific banner representation at matches
  • Sponsor-specific communication 4X per year

Union Package $1500/year

  • Prominent sponsor logo placement on AYR home page
  • Rotating banner on AYR home page
  • Premiere sponsor logo, description and link on Sponsors page of AYR site
  • Profile on AYR Facebook post and site
  • Large logo and link ongoing email campaigns (MailChimp)
  • Large logo on AYR banner displayed at games and AYR Banquet, speaking role at latter

Sevens Package $750/year

  • Rotating banner on AYR home page
  • Medium Logo, description and link on Sponsors page of AYR site
  • Medium logo on ongoing email campaigns (MailChimp)
  • Medium  logo on rear of all AYR t-shirts given to players
  • Medium  logo on AYR Banquet sponsor banner
  • Medium  logo on AYR banner displayed at games and AYR banquet

Club Package $500/year

  • Small banner on AYR home page
  • Small logo, description and link on Sponsors page of AYR site
  • Small logo on ongoing email campaigns (MailChimp)
  • Small logo on rear of all AYR t-shirts given to players
  • Small logo on AYR Banquet sponsor banner
  • Small logo on AYR banner displayed at games and AYR banquet